Create Opportunity
Provide employment opportunities for individuals who may not always fit traditional expectations or have access to the same opportunities.
About Xtra Hold
Built WithPurpose.
Born in Detroit with a commitment to opportunity, community and products made to serve everyday life.
Shop Now!Our Story
From Detroit, For Detroit.
Robert and Hanna met in 1997 at Kid's Footlocker in Detroit, Michigan, when they were both teenagers. A few years later, they married, started a family together, and today they are a family of four.
Growing up in Detroit, Robert and Hanna witnessed the loss of jobs, housing, schools, mental health hospitals, recreation centers, neighborhoods and, most importantly, hope. They also saw the impact of poverty, unemployment, incarceration, recidivism and limited entrepreneurship opportunities in their community.
In an effort to help bring hope back to their community, Robert and Hanna founded Xtra Hold.
Xtra Hold was created with a larger purpose: to build opportunity, strengthen community and help people who are too often overlooked.
Mission & Purpose
Opportunity ThatReaches People.
Xtra Hold's mission is rooted in creating real opportunity for people who are often overlooked or dismissed by society.
Build Locally
Grow manufacturing and warehouse opportunities in Detroit while pursuing local production of aluminum foil products.
Restore Hope
Use business as a vehicle for positive community change and to help people who have too often been forgotten.
Xtra Hold aims to create manufacturing and warehouse jobs in Detroit by importing machines from overseas to produce aluminum foil products locally.
What Xtra Hold Stands For
Strong Products.Stronger Purpose.
The brand is built around practical quality, reliability and a commitment to people and community.
Quality
Products designed to perform reliably in real kitchens and real life.
Reliability
Dependable solutions customers can reach for with confidence.
Practical Use
Everyday products created around the way people actually cook, store and serve food.
Community
A business purpose centered on opportunity, dignity and positive local impact.
See What Xtra Hold Can Do
Explore products for everyday use or learn more about wholesale and institutional purchasing.